AL Amal
Group
One Group. Four Companies. One Vision.
Tyre trading and automotive solutions across the UAE, Syria and Tanzania, since 2004.
Our Journey
Roots in Syria
- 2004 Established
Our journey began in Syria, where we started our operations in the tyre sector.
- 2006
We began importing tyres into the Syrian market and introduced our own private brand, an important step in the development of our business.
- 2008
We expanded our presence to Tartous and Damascus.
- 2013
Our distribution network had grown to cover all Syrian governorates.
Regional growth
- 2015 UAE
Due to the situation in Syria, we shifted our focus to the UAE market, the beginning of a new stage in our regional growth.
- 2018 B2B · UAE
Al Amal was officially established in the UAE as our first company in the country.
- 2024 B2B · Tanzania
Al Amal Tanzania established in Dar es Salaam, with the ambition of serving broader African markets.
- 2025 B2B · Syria
We relaunched our operations in Syria and began a new phase of expansion across the country.
- 2025 B2C · UAE
We launched a B2C retail company in the UAE to support direct consumer sales, serve fleet customers, and strengthen the market presence of the brands we officially represent.
Al Amal UAE
Based in the UAE, we specialize in tire trading and automotive solutions, backed by extensive and accumulated experience in the tire industry. Over the years, we have worked with a wide range of leading global tire brands, including our exclusive agencies and valued partners, particularly across the Gulf region and the Middle East.
Our broad product portfolio enables us to serve virtually all vehicle categories, including passenger cars, SUVs, 4x4 vehicles, electric vehicles, light commercial vehicles, trucks, and other specialized applications. This wide market coverage, combined with our strong brand relationships, allows us to meet the diverse needs of both businesses and end customers.
To be the leading provider of tires, delivering high-quality and reliable products that can be trusted, while setting new standards of excellence in the industry.
To grow our business and operate efficiently while surpassing our customers’ expectations through teamwork, integrity, responsibility, enthusiasm, and exceptional service.
Six emirates, one network
Dubai 3
- Al Quoz
- Umm Al Ramoul
- Al Aweer
Sharjah 3
- Industrial Area 8 · Head Office
- Industrial Area 11
- Industrial Area 3
Fujairah 1
- Thoban
Abu Dhabi 1
- Mussaffah
Al Ain 1
- Industrial Area
Ajman 1
- Industrial Area 2
Dubai
Sharjah
Ajman
Abu Dhabi
Al Ain
Stock that moves
our warehouses
Our warehouses hold approximately 200,000 tires. This has reflected on our sales as follows:
Annual tires sold
Brand Portfolio
Brands represented or distributed through our authorized partnerships.
A curated portfolio of leading international tyre brands.
60 vehicles on the road
A fleet of 60 vehicles supporting efficient distribution, delivery, and sales operations across our markets.
Royal Power UAE
We were established as a sister company of Al Amal in the UAE, with the goal of bringing us closer to end users and creating a more direct connection with individual motorists and fleet customers.
As a customer-focused B2C company, we specialize in delivering high-quality tire solutions directly to individual motorists and fleet customers, combining trusted products with professional service and a seamless customer experience.
Through strong partnerships with leading international tire brands, we provide a diverse portfolio of tires designed to meet different vehicle types, driving conditions, performance expectations, and customer budgets.
Our commitment goes beyond product supply. We aim to build long-term relationships with our customers by offering expert guidance, reliable service, competitive value, and solutions that enhance safety, performance, and driving comfort.
Our vision is to become a trusted destination for tire and automotive solutions, recognized for quality, service excellence, and consistent customer satisfaction.
Where to find us
Dubai 2
- Umm Al Ramoul
- Ras Al Khore · TBR
Sharjah 1
- Industrial Area 3
Fujairah 1
- Thoban · TBR
15 brands on the shelf
Al Amal Tanzania
Tanzania: Dar es Salaam
In 2024 we launched operations in Dar es Salaam, Tanzania, aiming to export to the entire African continent.
Dar es Salaam
In the middle of the tire market
Our branch in Tanzania consists of three floors with 6,000 tires, located in the middle of the tire market. We also have two warehouses:
Brands & team
Brands represented or distributed through our authorized partnerships.
A curated portfolio of leading international tyre brands.
Employees
Royal Tyre Syria
A company specialized in tires and automotive sector solutions in Syria, providing reliable products that meet the needs of individuals, companies, and fleets.
Sales and distribution of tires for passenger cars, SUVs and 4x4 vehicles, trucks, commercial vehicles, industrial vehicles, and agricultural vehicles.
Extensive experience in the Syrian market, with a strong understanding of the needs of the tire and automotive sectors.
Branches
Damascus 2 locations
- Tire Market · Main Branch
- First Entrance of Damascus
Aleppo 3
- Qaterji
- Neirab
- Airport Road
Idlib 1
- Sarmada
Full Coverage Across Syria. We aspire to build an integrated network covering all Syrian governorates and to deliver our products and services to customers throughout Syria.
Brand Portfolio
Brands represented or distributed through our authorized partnerships.
A curated portfolio of leading international tyre brands.
11 vehicles on the road
A fleet of 11 vehicles supporting efficient distribution, delivery, and sales operations across our markets.
Vehicles We Serve
Digital Platforms, Reporting Systems & Post-Sales Applications
A dedicated wholesale platform that enables customers to browse available products, check stock availability across our stores and warehouses, place orders, and complete the purchasing process online.
A retail e-commerce platform designed for end customers, allowing them to explore available products and services, check availability, purchase online, and complete their customer journey digitally.
Reporting & Business Intelligence
Real-Time Business Reporting
Our reporting systems provide clear and detailed insights into sales performance, warehouse inventory, stock movement, and product availability.
Brand & Pattern Performance Analysis
Performance can be evaluated at both brand level and tread pattern level, helping us understand sales trends, product demand, and market performance.
Mobile & Desktop Access
These reports have been transformed into dedicated applications that can be accessed from both mobile devices and computers, ensuring fast and convenient access to business information anytime.
Media Department
Digital Media • Advertising • Content Production • Printing Solutions
Social Media Platforms
TikTok
- Short-Form Video Production
- Trend Monitoring
- Creating Fast-Paced & Engaging Content
- Increasing Brand Reach & Awareness
Facebook & Instagram
- Page Management
- Content Creation
- Reels / Stories / Posts
- Community Engagement & Customer Responses
- Promotions & Offers Publishing
- Advertising Campaigns
- Insights & Performance Monitoring
YouTube
- Long-Form Videos
- YouTube Shorts
- Product Videos
- Corporate Videos
- Interviews
- Event Coverage
- Corporate & B2B Content
- Company News & Updates
- Partnerships & Collaborations
- Business Visits & Meetings
- Projects & Achievements
- Building a Strong Professional Brand Image
Graphic Design
- Social Media Posts
- Stories
- Presentations
- Reels Covers
- Offers
- Product Designs
- Corporate Designs
- Company Profiles
- Brochures
- Flyers
- Digital Banners
- Exhibition Graphics
- Outdoor Designs
Photography & Video Production
- Reels
- TikTok Videos
- YouTube Videos
- Interviews
- Promotional Videos
- Corporate Videos
- Event Coverage
- Editing
- Color Correction
- Sound
- Subtitles
- Motion Graphics
- Branding
Paid Media: Meta Ads
- Messenger
- Awareness
- Engagement
- Traffic
- Leads
- Messages / WhatsApp
- Sales / Conversions
- Location
- Age
- Interests
- Behaviour
- Custom Audiences
- Retargeting
Workflow
Paid Media: Google Ads
- Search Campaigns
- Display Campaigns
- YouTube Ads
- Remarketing
- Clicks
- Impressions
- CTR
- CPC
- Conversion
- Cost per Conversion
Workflow
Printing & Branding Solutions
Corporate Printing
- Business Cards
- Letterheads
- Envelopes
- Notebooks
- Folders
- Catalogues
- Brochures
Promotional Items
- Pens
- Mugs
- T-Shirts
- Caps
- Bags
- Gifts
Exhibition Materials
- Roll Ups
- Backdrops
- Booth Graphics
- Flags
- Stands
Outdoor
- Signboards
- Road Signs
- Banners
- Vehicle Branding
ThankYou
One Group. Four Companies. One Vision.